Lets face it, media is everywhere. Each type of media is different, but they all interrelate to each other. Like was said in Mass Communications class today, the media has us brainwashed. My generation has been exposed to the popular media of video games. Sure they gaming systems have been around for a long time, but everything is much more complex now.http://www.museumofplay.org/icheg-game-history/timeline/ Below are X Box controllers, now do these look identical to any other gaming system controller? Of course not! X Box http://www.xbox.com/en-US/ is its on company and want to have its signature look. This is the same with any other brand, they have a strategy to make their brand the most appealing to costumers and that even includes the controller.