Everyone knows that one guy that labels himself by what brands he uses. For my age group that guy would most likely be associated with Apple. The customers of certain brands feel connected to that brand when they only use it. They are basically a walking advertisement. Below is a picture of a Mac book Air, it is a very expensive product made by Apple. I have noticed that in society, we associate ourselves by what we own. Those who associate with Apple generally make a decent living, or so it seems. Labels of those who do not use Apple are generally labeled as less wealthy. We label others and ourselves based on brands we use in our everyday lives.


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